Lori is an interesting blend of creative thinking and energy with the discipline, and curiosity of an analytical business mindset. She has spent the last 20 years working within and in partnership with small, medium and enterprise ad agencies, corporate companies, start-ups and not-for-profits, guiding, growing and building brands, their strategies, their people and process. Lori has been privileged to work across most vertical markets and demographics, in the B2B and B2C space, discovering key insights, creating relevant strategies and programs to drive engagement and drive action. Lori is no stranger to change and complexity. She leads with her heart and her head. She builds trust through genuine collaborative relationships, sets objectives with clear purpose, drives process through understanding and alignment, and seeks out meaningful insights through data and collective experience to drive improvements and purposeful results.