Product Marketing Manager

Location: Remote
Department: Marketing
Employment Type: Full-Time
Contact: Please submit cover letter, resume and portfolio of work samples as outlined in the “How to Apply” section below to [email protected] with the subject Product Marketing Manager and your full name.

We are seeking a Product Marketing Manager to join our team. This role is pivotal in driving the success of our products by crafting compelling product marketing plans and strategies, creating impactful messaging, and collaborating cross-functionally to ensure alignment across the organization.

WHAT YOU WILL LOVE DOING:

Go-to-Market Strategy

• Create and execute go-to-market strategies for new and existing products, features, and segments, collaborating with Unyte’s SVP of Sales and Marketing and leadership.
• Lead sales and marketing aspects of product launches, coordinating with clinical, education, product, and sales teams to ensure alignment and readiness.
• Develop and implement detailed launch plans with measurable milestones, product overviews, and sales materials.

Product Positioning and Messaging

• Write compelling value propositions and unique selling points (USPs).
• Craft clear, differentiated messaging for target audiences, including therapists and healthcare practitioners.
• Work with the content team to translate scientific concepts into user-friendly materials for marketing and sales.
• Work with the Manager of Sales to fully train and prepare reps for new feature and product releases, and ongoing messaging optimization.
• Craft engaging, compelling, and creative product marketing materials directly and in concert with content and brand managers.

Customer Insights and Market Research

• Conduct research to understand customer needs, trends, and feedback.
• Use insights and data to refine messaging and improve marketing strategies.

Content Development

• Partner with the content team to effectively utilize case studies, brochures, white papers, videos, and webinars.
• Organize and adapt content to enhance engagement and make resources accessible for sales and marketing.

Collaboration and Alignment

• Ensure product messaging is consistent across all channels, including web, email, and ads.
• Align with product management on roadmaps and customer priorities.
• Work with sales to develop enablement tools like training materials and decks.
• Collaborate with customer success teams to understand Unyte program provider adoption and satisfaction, and applications for prospective providers.

Performance Metrics

• Define and track KPIs to evaluate product marketing effectiveness.
• Analyze Hubspot data and other tools to uncover insights and optimize strategies.

YOU’RE A GREAT CANDIDATE IF YOU HAVE

• Bachelor’s degree in Marketing, Business, or related field.
• 5+ years of product marketing experience, ideally in health and wellness or a related field.
• Strong knowledge of B2B marketing, customer personas, and buyer journeys.
• Excellent project management and communication skills.
• Proficiency in HubSpot, Canva, and Microsoft/Google tools (PowerPoint/Excel).
• An analytical mindset and ability to derive insights from data.
• A passion for making a positive impact.

EVEN BETTER IF YOU HAVE:

• Experience with therapeutic or health-focused products.
• A knack for uncovering value and delivering impactful messaging.
• A keen eye for design and branding, especially how to visually relay information.

WHAT’S IN IT FOR YOU:

• Competitive compensation and premium benefits package.
• Fully remote, flexible work environment.
• Real work-life balance, including ‘work from anywhere’ culture, summer hours and 3 weeks of paid vacation.
• Supportive, collaborative company culture.
• Fun perks like group meditation sessions, regular celebrations, and rewards and recognition programs.
• A fun, caring, safe, inclusive, diverse and mindful workplace is our commitment to our employees.

We also believe in living our values so they should align with yours. At Unyte we:

• Ask how can I help
• Do what matters
• Move forward, learn by doing
• Are aware, open-minded and responsible

About Unyte

Unyte is a neurotech company that helps transform the lives of children and adults every day by empowering mental health and neurodevelopmental professionals, such as psychologists, counselors, social workers, certified coaches and occupational therapists, to guide their clients to feel better, think better, and connect better through improved nervous system regulation.

This is achieved through our suite of powerful SaaS-based digital therapeutic tools, such as the Safe and Sound Protocol (SSP), Integrated Listening System (ILS), and Rest and Restore Protocol (RRP). Healing and healthcare professionals use these non-invasive sound therapies to support clients with conditions such as trauma, anxiety, autism, ADHD, and chronic pain to live more aware, regulated, and resilient lives.

How to Apply

If you’re passionate about making a difference in health and wellness and have the skills to elevate our products to new heights, we’d love to hear from you! 

Please submit a cover letter, resume and portfolio of work samples to [email protected] with the subject Product Marketing Manager and your full name. 

Samples can include product marketing or go-to-market plans, product launch examples, marketing materials, sales collateral, portfolio links, videos, etc. Applications with samples will be prioritized.